DATA SCIENCE USE CASES

Commercial

service
01
Category Landscaping & Market Share Levers

Analyzes category structure, growth pools,
and competitive dynamics.

service
02
Growth Hacking Models

Identifies and scales high-impact growth actions through experimentation.

service
03
Customer Churn Prevention

Detects early churn signals and supports targeted retention actions.

service
04
Trade Spend Effectiveness

Measures incremental impact of trade investments.

service
05
Customer Profitability Analysis

Links revenue, margin, and cost-to-serve for sustainable growth decisions.

service
06
Promotion (Operational Promotion Planning)

Enables planning and execution of promotions aligned with supply readiness.

Supply Chain

service
01
Network Decision Support

Evaluates network scenarios balancing cost, service, and resilience.

service
02
Logistics Optimization

Improves logistics efficiency through predictive analysis.

service
03
Lead Time Prediction & Optimization

Provides variability-aware lead time intelligence.

service
04
SKU Rationalization

Identifies portfolio complexity that erodes value.